Brand is an intangible asset that reflects the value commitment of enterprises to customers, brand is an intangible asset that brings premiums and generates value-added by enterprises, and brand is an important weight for future market competition. In order to renew and upgrade the brand image , enhance the brand influence of the enterprise as a whole, and better develop the market, we conduct research and analysis on the current macro market.

Ⅰ、 Macro market analysis

Status One: The market size of China's mold industry will steadily increase

　　From the perspective of the market size of the domestic mold industry, according to statistics, from 2016 to 2019, the market size of the domestic mold industry increased from 273.1 billion yuan to 311.9 billion yuan, with a CAGR of 4.53%. In 2020, due to the impact of the epidemic, the market size of the domestic mold industry decreased to 276.6 billion yuan, a year-on-year decrease of 11.3%. It is expected that the market size of the Chinese mold industry will rebound to 302.833 billion yuan in 2021. With the gradual release of the epidemic, there will be significant growth potential in the future.

Status two: Automobile, electronics, and IT are important downstream application areas in China's mold industry

　　From the perspective of downstream applications, automotive, electronics, and IT are the main downstream applications in the mold industry. According to data from the China Mold Industry Association, in 2019, the sales revenue of molds in the automotive, electronic, and IT fields was 887/730/31.3 billion yuan, accounting for 34%/28%/12% respectively.

Status three: There are many small and medium-sized mold enterprises with fierce competition

　　According to statistics from Haizhi Online, most domestic mold enterprises are not very large in scale, with a general population of no more than 300 people and an annual output value of less than 100 million yuan. The vast majority of mold manufacturers mainly produce small and medium-sized molds, which can basically meet the domestic market demand. Compared with foreign countries, the average price of molds is 1/2-2/3 of the average price of advanced mold enterprises abroad.

　　Data shows that there are approximately 5000 mold manufacturing factories with an annual output value of over 20 million in China. Although the demand for precision molds continues to rise, the main body of the market is still conventional precision molds, and the classification of molds is also very clear for different industries, presenting a situation where there is not much competition among mold enterprises within the industry and there is fierce competition among mold enterprises within the industry.

Status four: The development trend of China's mold industry is high precision, intelligence and newness

　　Under the trend of consumption upgrading and manufacturing upgrading, the requirements for molds for products from all walks of life have increased. Mold has always been to win with technology and quality, China's mold enterprises must make breakthroughs on the basis of higher levels of technical products, increase investment in research and development, improve technical level and output, make mold products towards high precision, intelligence, new breakthroughs, increase investment in research and development, improve technical level and output, so as to meet the new requirements of manufacturing "Made in China 2025".

　　From the perspective of the macro market, China's mold manufacturing market is large-scale, industry competition, wide coverage of the population, with the development of emerging technologies and the gradual disappearance of the demographic dividend, automation and intelligent manufacturing will inevitably become an important development direction of modern manufacturing, and the mold manufacturing industry is running into the era of intelligent molds.